SMB Events at AWS Summit Toronto
Toronto, Canada
Date: June 4, 2026
8:30 AM - 1:00 PM EST
Join us for the SMB Events at the AWS Summit Toronto, including an exclusive in-person SMB event designed specifically for SMB Competency Partners, and partners focused on growing SMB.
Complete this form to request an SMB Summit event ticket. Our team will notify you if you are approved to attend.
This notification will include the event location. We will be prioritizing those who have not attended an SMB Summit. Registration requests will close on May 28th.
For questions, please contact Amelia Shahum at shahumaa@amazon.com.
We're excited to share the SMB-specific events taking place the week of the AWS Summit Toronto. Our team is leading dedicated SMB sessions across three events: the AWS Partner Summit on June 2, the AWS Summit on June 3, and the AWS SMB Summit on June 4.
This is your SMB Guide for the week - summarizing the objective of each event, who it's designed for, and how to register. Use it to prioritize your travel time and identify which events make the most sense for your business.
Please note: Our team is directly managing the SMB Summit on June 4. The AWS Partner Summit and AWS Summit are separately managed by their respective teams.
SMB Summit Toronto Week
Your guide to SMB-specific events - June 2 to June 4
June 2 | AWS Partner Summit
Align & Win in SMB: Market Trends + Building Impactful Solutions
Fund, Scale, and Win: Demand Generation + Funding Programs
1:00 PM-1:50 PM EST
2:00 PM-2:50 PM EST
June 3 | AWS Summit
Customer-Facing Lightning Talk with Chris Leong
Expo, AWS Partner Spotlight Lounge
3:00 PM-3:15 PM EST
June 4 | AWS SMB Summit
Wrap Up Your Week the SMB Summit, an Invite Only Working Session to Help Shape What's Next
8:30 AM-1:00 PM EST
June 2 | AWS Partner Summit - Toronto | 90 Minutes
Two Breakout Sessions | Open to partners attending AWS Partner Summit
Join us for two high-impact breakout sessions designed to help you align your GTM strategy and accelerate SMB growth — no matter where you are in your SMB journey.
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Breakout Session 1 | ID: PSM103 | Align & Win in SMB: Market Trends + Building Impactful Solutions | 1:00 - 1:50 PM EST
Discover actionable insights from the latest global and regional SMB market research and learn how to translate them into effective, industry-specific solutions. Walk away knowing what SMBs prioritize today and how to position your offerings to win.
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Breakout Session 2 | ID: PSM104 | Fund, Scale, and Win: Demand Generation + Funding Programs | 2:00 - 2:50 PM EST
Learn how to navigate AWS funding programs (SMB MDF, Industry LoB, GenAI, Connect, and Marketplace) to amplify your marketing efforts, and harness AI-powered demand generation tools and buyer intent signals to build a high-value SMB pipeline.
These sessions are open to all partners attending the AWS Partner Summit and are designed to deliver immediate, actionable takeaways you can apply to your business right away. Learn how to enroll in these breakouts.
June 3 | AWS Summit - Toronto | 15 Minutes
Customer-Facing Lightning Talk
PTN103 | AWS Partner Network | From automation to autonomy: How AWS Partners drive SMB AI evolution at scale
Speaker: Chris Leong, PTM
Catch our SMB Lightning Talk on the main Summit floor, where we'll share the value of working with AWS Partners and how SMBs should approach AI in today's environment. This is a great session to direct your prospects and customers to — and an ideal opportunity to schedule meetings around before or after. Learn how to enroll in the Lighting Talks here.
June 4 | AWS SMB Summit - Toronto | 3.5-4 Hours
Intimate Working Session | By Invitation | SMB Competency & Actively Engaged Partners | 8:30 AM - 1:00 PM EST
Our flagship SMB Summit is back — and this time, it's designed for depth. With a maximum of 40 partners and AWS team members on-site, this is an exclusive, working session built for our most engaged SMB partners.
This will include:
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Customer Panel — Hear from experts at a featuring Small Business Centres Ontario leadership
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Evaluate and Strengthen Your SMB Offerings — Identify high-impact SMB use cases, explore multi-partner solution strategies, and walk away with a practical framework to assess and improve your current offerings. AWS team members will facilitate industry-specific breakout discussions.
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Enable Your Sales Team to Win SMB Deals at Scale — Hear directly from AWS Partner Territory Managers as they share proven, field-tested strategies and actionable sales plays tailored for the SMB market. Leave with practical guidance you can immediately integrate into your team's sales development, planning, and delivery process — so you can drive consistency, scale your sales motion, and win more SMB deals.
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Partner Roundtables + Feedback — Engage in structured roundtable discussions with your peers and AWS team members. Share what's working, what's not, and help shape the future direction of the SMB program.
This event is especially designed for SMB Competency partners and other actively engaged partners. Space is extremely limited. If you received an invitation, we strongly encourage you to attend — this is the highest-value SMB event of the week.
Questions about any of these events? Reach out to our team directly.
CONTACT US
Amelia Shahum
Allison Rivard
Cassi Nazario
